Consumer Engagement

Birla Sun Life

Birla Sun life, an insurance company, was looking to increase its brand awareness in Maharashtra. SportzConsult suggested utilizing the "Healthy, active lifestyle" concept to build the brand awareness campaign, using Walkathon as a medium.

The core objective of this campaign was to get more people active, driving the benefit of a healthy lifestyle and connecting with the community in positive manner to build its brand.

As part of the strategy, SportzConsult persuaded members of Rotary Clubs and various Gyms, the target segment of the brand, to participate in this initiative.

Also, to create a right buzz in the community, a radio campaign was initiated; Health check-ups were also organized to encourage the community to actively participate in the Walkathon, whilst communicating the "Healthy Lifestyle" concept. The event was organized in five cities across Maharashtra and was well received by the community with a participation of more than a thousand people.