Experiential Marketing

Cyclo’pedia


A pioneer in the Cycles market, TI Cycles of India is the largest cycle manufacturer in India and the number one manufacturer of specialist segments like mountain bikes, sports lite roadsters, and racing bikes.


Hercules & BSA Ladybird, two brands under the umbrella of TI Cycles of India; conducted a first of its kind nationwide school initiative called ‘Cyclo’pedia’. This school contact program was conducted in 328 schools in the country covering 2,80,000 students. The prime objective of the initiative was to introduce students to the exciting world of cycling and encourage children to learn cycling as a life skill to promote a healthy lifestyle.


This was delivered with 3 workshops developed exclusively for various age groups namely the Cyclo’pedia Workshop, the ‘BSA Ladybird Be Fearless!’ Workshop and the ‘Hercules Gear up!’ workshop.