SportzConsult

Birla Sun life, an insurance company, was looking to increase its brand awareness in Maharashtra. SportzConsult suggested utilizing the “Healthy, active lifestyle” concept to build the brand awareness campaign, using Walkathon as a medium.

The core objective of this campaign was to get more people active, driving the benefit of a healthy lifestyle and connecting with the community in positive manner to build its brand.

As part of the strategy, SportzConsult persuaded members of Rotary Clubs and various Gyms, the target segment of the brand, to participate in this initiative. Also, to create a right buzz in the community, a radio campaign was initiated; Health check-ups were also organized to encourage the community to actively participate in the Walkathon, whilst communicating the “Healthy Lifestyle” concept.

The event was organized in five cities across Maharashtra, and was well received by the community with a participation of more than a thousand people.

As part of our continuous support to the development of sports at grass roots level, Pune District Cricket Association consulted us in setting up the first even taluka level Cricket league, Pune District Premier League (PDPL).

The core objective of setting up the league was to give a radical uplift to the cricket at taluka level. The motive was not only to give due credit to the latent of talent of players at district and taluka level but also give them good infrastructure and facilities. The initiative was the first of its kind taken by any district association. SportzConsult as Consultants to Pune District Cricket Association helped them design the league structure as well as provided legal advisory in drafting the contract for the franchises, players and sponsors etc.