SportzConsult

Plantronics, Inc. is a world's leading designer, manufacturer and marketer of lightweight communications headset products. Plantronics was looking to increase the awareness of its brand amongst its target group, which were essentially the Business Process Outsourcing (BPO) companies.

As part of building the brand, Plantronics was looking for a platform to interact with their target customers and meet with the decision makers (CEO, GM, Head procurement etc.) in all these target firms, which would eventually help them in generating leads.

SportzConsult designed a T20 tournament for the corporates across 3 major cities – Mumbai, Delhi and Bangalore. A Director’s Cup for the senior management of the participating BPO companies was also organised. Cricket celebrities were also part of the Director’s cup. Employees and users from 75 firms participated in the tournament, which gave Plantronics a platform to showcase their product.

The event helped our client in generating awareness among their target firms and also helped them generate positive leads which eventually resulted in increase in their sales.

SportzConsult also helped Plantronics rope in Associate sponsors and Partners for the event to make it a grand success.

CIG is a platform for employees to represent their firms in a competitive tournament under Olympics format – Team Participation. CIG is a multi-sport indoor tournament which provides an opportunity for employees to represent their firms and win individual awards and team championships. CIG has been conducted successfully for the last seven years and was also listed in Limca Book of Records twice in a row (2006 and 2007) as the largest Indoor Corporate event in India. Over the past years, CIG has been organised in various major cities in India including Mumbai, Kolkata, Pune, Bangalore and Hyderabad. The tournament offers various indoor games like Badminton, Squash, Table Tennis, Pool, Chess, Carrom and Sports Quiz. The tournament has grown in popularity over the years with a participation of almost 1400 employees from various organisations. The tournament also sees participation for the female employees and senior management which has also grown with each edition of the tournament.