Sports Events

Jagran Marathon

DainikJagran, a leading Hindi daily wanted to increase their presence in the existing markets and increase their readership in north India.

SportzConsult designed a four city marathon in their target markets. The objective was to generate awareness on a large scale among masses and a marathon provided that opportunity to interact with the target on a big scale. The Jagran Marathon was organized simultaneously in four cities with a participation of more than twenty thousand people (20,000). The program was supported with extensive media promotions and on ground activations as well. The marathon preceded twenty days of ground activations cum registration process. Run camps were also organized to generate interest among the public and make them aware of the benefits to a healthy lifestyle.

SportzConsult designed and delivered the event successfully in four cities, including the logistics, staffing and on-ground support.