Experiential Marketing

Nike+ Run Club


NRC (Nike+ Run Club) is a product of the global Nike+ running app initiative. Weekly sessions are organized in Mumbai across 2 locations where athletes are trained to get better at distance running. At an average around 60 members attend every session with over 5000 runners participating across practice, long distance and thematic runs. The project involves route mapping for various kinds of run, promoting the program and recruiting new members for NRC, ideation and execution for elevated sessions.