What We Do

Professional Sports

Illustration of our work: Asian Badminton Championship

Asian Badminton Championship 2005 was the 25th edition of the Asian Badminton Championship and was held in Hyderabad. This mega event represented the pinnacle of the sport in the region and attracted reputed players from all over the world. Prominent among the top players to take part in the event were former All England champion HashimMuhdii of Malaysia, twice Asian champion Sony DwiKuncora of Indonesia and Athens Olympics semi-finalist BoonsakPnsana besides Lee Hyin Il of Korea and Ng Wei of Hong Kong.

Like any other major event, finding sponsors was essential to the success of the Championship. SportzConsult was part of the marketing and sponsorship team and helped associate Indian Oil as the title sponsors for the event. We also helped the Client land Zee Sports as the broadcast partner.

Illustration of our work: Glucon-D Isotonik – IFA Shield

The IFA Shield is an annual football competition organized by the Indian Football Association. It is the fourth oldest club cup competition in the world (Started in 1893) after the English and Scottish FA cups and the Durand Cup. IFA Shield 2011 was organized during the month of March (11th March – 31st March). SportzConsult helped Indian Football Association bring in Heinz's Glucon-D Isotonik as 'Official Sports Drink Partner' for the event.

SportzConsult on the other hand also helped Heinz to leverage their association with IFA Shield as 'Official Sports Drink Partner'. Heinz had recently launched Glucon-D Isotonik, an isotonic energy drink for people involved in sports and outdoor activities. Heinz was looking to build the Isotonik brand and awareness about the product and thereby increase market share in the key market of Kolkata.

The sponsorship was leveraged by means of product sampling during the tournament inside the stadium. Being a relatively new entrant in the isotonic energy drink market, product sampling was the most effective way to encourage reluctant customers to try the product and switch to their brand. The activity was carried out by setting up multiple branded kiosks at the stadium for spectators to sample the product. The sampling count over the entire 7-day activity was 122,500.