Dainik Jagran, a leading Hindi daily wanted to increase their presence in the existing markets and increase their readership in north India.
SportzConsult designed a 4 city marathon in their target markets. The objective was to generate awareness on a large scale among masses and a marathon presented that opportunity to interact with the target on a big scale. The Jagran Marathon was organized simultaneously in 4 cities with a participation of more than 20,000 people. The program was supported with extensive media promotions and on ground activations. The marathon preceded twenty days of ground activations cum registration process. Run camps were also organized to generate interest among the public and make them aware of the benefits of a healthy lifestyle.