In line with our vision of promoting sports and an active healthy lifestyle among amateurs, we created a unique community event – Mumbai Games, held across various venues in Mumbai. The philosophy of the Mumbai Games is simple – let everyone participate regardless of age or ability. It is a sporting extravaganza like never before.
With 12 sports –indoor/outdoor, individual/team – Football, Basketball, Athletics, Tennis, Badminton, Table Tennis, Roller Skating, Gymnastics, Rhythmic Gymnastics, Squash, Chess & Carrom and multiple age categories in every sport there is something for everyone. More than anything, Mumbai Games is about having fun.
The Games turned out to be a huge success galvanizing as many as 2,500 Mumbaikars across all age groups to come out and enjoy an amazing, unforgettable experience. The associated brands such as DNA, Gulf and 94.3 Radio One could leverage the association to enhance their brand image reputation as youthful, sporty and fun.